Today, direct marketing strategies (via mail, telephone, Internet and direct response) are important for businesses to approach, inform and retain customers, as well as provide customer relationship services.
Direct mail marketing involves sending out literature promoting products or services, such as brochures, leaflets and coupons, to a list of prescreened individuals. This list of potential customers is arrived at by compiling consumer and business mailing lists and sales leads, independently or using the offices of an outsourcer. The data needs to be accurate for successful returns on your direct marketing investment. Read More>>
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