Bait Your Prospects with the Lure of a Discount

Since Asa Candler gave away "handwritten tickets" in 1894 for a free glass of Coca-Cola and C.W. Post gave shoppers $.01 off his new cereal called Grape Nuts in 1895, merchants and companies have been using coupons to market their products.Today, 76% of Americans of all age groups and income ranges use coupons. Only they're not just used for groceries anymore. Coupons exist for shoes, clothes, electronics, books and more. So many coupons exist because they are powerful marketing tools. Read More>>