Renewed Consumer Interest Drives Fourth Quarter Surge in Coupon Use

Inmar, the nation’s leading promotions transaction settlement provider, today announced that coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 90s.

Consumer response remained strong for the year with 2.6 billion coupons redeemed, the third year in a row at that level. The weak economy was a major factor in stopping the steady decline that coupon redemption had seen in the years prior to 2006. The peak year for coupon redemption was 1992, at the end of the last major recession, when 7.9 billion coupons were redeemed. Read More>>