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Saturday, February 07, 2009

What Your Target Market Really Wants from You

When people visit your website, are they looking for your products? Probably not, they're most likely looking for information. It may be information about your exact affiliate product. It may be information on a topic related to your affiliate product.

Through SEO optimization or whatever other means, they are now on your site. Are they ready to buy? No, they typically are not. They're looking for information and a reason to buy your product. Only after they achieve these two goals will they consider purchasing.

Give Information People use the Internet the way they use libraries. They want to read about and investigate topics. Yes, they
shop online, but they tend to research what they buy not just whip out their credit cards and click. You must give them quality information to read on your website. Read More>>