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Friday, February 06, 2009

Dependable Direct Marketing Techniques for Restaurants

There are many direct marketing techniques that a restaurant owner could choose from, but why not use the tried and true - - and the most dependable. The reason the strategies described below have survived the test of time is both because they work and because they provide a return on your investment of time and money.

Perhaps the oldest of these techniques is mail, although in today’s Internet vernacular it is often referred to as snail mail. Snail mail enables direct communication via colorful brochures, well-crafted letters and flyers as well as special
coupons. Although these pieces are static, they have response rates that vary from 1% to 3% and sometimes up to 5%. Mail campaigns can be expensive because of the print costs, the cost and time involved with stuffing envelopes, and the postage. Read More>>