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Wednesday, January 28, 2009

A Sales Text for Your Mailing List

Whenever you're writing your own sales text, your advertising package should always contain a return order card of coupon. This can be in the form of a self addressed card or a voucher, in either case you will have to permit a self-addressed return envelope.

In every mailing piece you transmit out, always permit one or the other: either a self-addressed commerce reply postcard or a self-addressed return reply envelope for the acquirer to use to transmit your order form and his remittance rear to you.
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