Ever gone online and had a frustrating experience? Maybe you weren't impressed with the way content was displayed or found it hard to find what you were seeking. That's the dissatisfying picture that customers face when shopping on websites that have not been fine-tuned (or "optimized"). The good news is, organizations realize that not maximizing their websites lowers their revenue and profits and are now doing everything they can to create better online shopping experiences in an uncertain economy.
Increasingly, large Internet retail businesses are turning to web optimization solutions to enhance visitors' online experiences. Testing allows businesses to present different variations of content and discover which version you prefer while targeting enables businesses to understand you better as a customer so that they can deliver relevant information, such as coupons. This method of web optimization can help drive Internet sales during a time when consumers are snapping their wallets shut. Read More>>
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