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Thursday, January 08, 2009

How To Synergize Brick And Mortar With Internet Marketing?

Marketing work as a home business for your client's firm may merge the firm's Internet as well as brick and mortar location. One of the best ways of merging the two is with opt-in e-mail. Business consultants whose home business marketing work for that business is all Internet, or whose Internet and store location marketing are separate miss a great opportunity for driving traffic to both the site and the door. Combining the two with email not only leads to more sales more quickly but saves the client's financial and time resources as well as your home business time and costs.

Marketing consultants who learn to conduct an opt-in email marketing campaign effectively find themselves with more work from more home Internet business from entrepreneurs than they could have otherwise. Nothing, as the saying goes, succeeds like success.

The primary marketing work of creating top of mind awareness for your client and their traffic to their site's home page or their store is accomplished well with e-mail. If you're marketing work for that client involves buying a billboard that billboard should include the Web address. Logging on would then include registration including email address and request for opt-in (
newsletters, news, tips, discounts, free stuff, and so forth.) The online marketing campaign would include the same incentive for opt-in but would also encourage a trip to the brick and mortar location as well. Read More>>

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