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Wednesday, January 14, 2009

Brand Loyalty

It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days when brand loyalty was a given, times have changed. As a society, we no longer feel compelled to stick with a certain company or product. We no longer are brand loyal.

More often that not, your consumer reaches for the "best deal." Whether this "best deal" is in the form of coupon shopping, rebate shopping, or simply searching for the lowest price on the shelf, the consumer is no longer loyal like they were just a few years ago. Read More>>