Why Top Retail Marketers Use Coupons

If you're like me you might have wondered why there are so many coupons distributed in the mail, by email, in the newspapers and so on. It might seem that marketers are going to a huge amount of trouble to give the consumer very little off often 10c or so, on their products. And coupons seem to apply to every kind of product from yoghurt to cutlery to socks. Why on earth do retailers do this? Read More>>