One of the oldest methods in the world of selling products or services has been the venerable mailing list. From old time “direct mail” letters to modern email messages, the “LIST” has almost reached mythical proportions in marketing circles.And with good reason because lists work! But most marketers are not sure exactly how to start and maintain a good email list. Read the 6 tips below to understand how to increase your email list building skills.
(1) Add a Sign Up For On Every Single Webpage of Your SiteMost people both old and new marketers forget this simple concept. Put your form in front of your visitors’ faces. Most people that come to your website will be “tourists” in one second and then they click away gone forever. Others are genuinely interested in what you to offer but either don’t have the need for it at the current time or don’t have the money. Make it easy for those interested to keep in contact with you. Put a sign-up form “above the fold” on each every page.
(2) Tout the Benefits of Joining Your ListOn your subscription or landing page, “prove” to potential subscribers that your newsletter will not be (a) spam (b) a waste of their time. People have lots of info overload in their lives, so they want to read things in their inboxes that are interesting, useful or informative. Offer testimonials, sample messages or an archive of older newsletter issues. Show them “what’s in it for me”.
(3) Offer Special Opt-in IncentivesOkay, this seems like a bribe right? So? People have spam on top of spam, piling into their inboxes everyday and most of them of very tired of it. By creating a really good special report, giving away discount coupons, or great video or pod cast series, you are offering a bit of carrot to a very timid gun-shy rabbit. You drop a little carrot here; a little lettuce there, and soon, they will come of their holes and take a full nibble of what you to offer. So start developing that bunny food. Read More>>
0 comments:
Post a Comment