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Tuesday, December 23, 2008

Direct Mail Marketing and Direct Mail Strategies for Local Toy Stores

Local small business toy stores are under fire these days due to the ramp up of the number of toy isles in large box type stores. But that does not mean they should throw in the towel by any means. Referrals and word-of-mouth advertising can keep a small local toy store going. But to get that word-of-mouth you need a strong base of customers.

Indeed, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail Marketing and Direct Mail Strategies for Toy Stores is a very good option. It is recommended that you send out direct-mail marketing pieces for your local toy store every three months with some sort of discount to bring customers in.

Direct-mail marketing pieces should be sent out to all the households and small businesses within a 15-mile radius of the store. Direct-mail and direct-mail marketing coupon packages do get results for local small businesses and it is a good strategy for local toy stores as well. Read More>>