Targeted traffic has classically focused on demographics, income, education, socio-economics and related categories. In the new interactive social environment of the web, buying more traffic after a behavior analysis of your targeted traffic audience is done can reap rewarding financial returns.
When you buy traffic exposure for your website where your targeted traffic is, your website will have higher conversion rates. Including a behavioral marketing and targeting strategy in your website’s business development plan can help you identify the most profitable avenues for website exposure that generates targeted traffic. Behavioral marketing has a broad definition. It can be applied to the analytics of your visitor’s behavior while clicking through your website, and it can be applied to your targeted traffic audience’s behavior offline, or on other websites.
Analyzing the click throughs on your website while offering different promotions can give you a more accurate perception of your website visitor’s behavior, and help you determine future strategies for your website’s optimisation. For example, comparing the clicks between coupons offering a substantial discount versus free shipping shows the difference between customer behaviors, and will provide you with concrete evidence for your business decision planning. Examining a high traffic click out rate on a page clearly determines that that webpage is in need of revisions. Read More>>
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