What is your greatest hurdle when starting an auto repair business on a shoe string? Beyond your tools, beyond your space, beyond the constant need to check and double check your books your biggest hurdle will be getting the word out. How do I know this? Because I work with shops who have been in business for decades and they still have a problem keeping the car count up!
In this day and age word of mouth (WoM) is the most powerful tool you have. However, WoM has changed. We're now seeing reports from shop owners, in the same place servicing the same customers for over 35 years who are seeing drop offs in their numbers. Is this how you want to launch your new venture? Starting An Auto Repair Business On A Shoe String - #1 Mistake You Must Avoid. Before I give you some information on what you should look into in order to be successful starting an auto repair business on a shoe string, there is one thing you must NOT do.
GET OUT OF THE PHONEBOOK!!!!
The phonebook is the #1 way you will dump scads of cash down the drain and never see any return. Frequently when we interview new clients we ask them what they do to get their names out there. We hear: direct mail, coupons, internet... but very infrequently will anyone mention the phonebook. Read More>>
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