Website promotions must include a branding strategy that keeps up with promotional trends. Follow the leaders and wiggle your way to happy returns. Website promotions are an indispensable tool in crafting your branding strategies. It doesn’t matter if your website is promoting a product that is sold offline or online - what matters is that your customers are online and your brand needs to be moving with them. Kraft’s Jell-O brand has survived since the late 1800’s, and has surpassed branding to become a mega-brand. Yet, this mega-brand continues to increase its budget for website promotions. Using website promotions in your branding strategy is imperative to establishing website recognition and customer loyalty. Out of sight, out of mind.
Jell-O’s marketing tests showed that online marketing increased offline sales by 7.5 percent and were far more cost-effective than traditional advertising. Through extensive statistical data, they also confirmed that online promotions contributed to significant brand stickiness. This 100-year-old mega-brand is happily wiggling and jiggling their way through SEO, SEM, promotional videos, giveaways and coupons, advergaming, and user engagement techniques. Jell-O is an expert at following promotional trends. Read More>>
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