Nine Ways to Put Your Best Foot Forward at a Trade Show

Exhibiting at a trade show can be an excellent way for new companies to attract business. However, having a successful trade show experience takes a lot of preparation. With so many booths to visit, trade show visitors don’t often linger at one booth—unless you give them a good reason to. Following are nine tips for getting the most out of your first—or fiftieth—trade show.

Know what you need. In advance of the show, make sure you know exactly what you want to get out of the experience. Are you there to educate the public about something that pertains to your business? If so, lots of literature, demonstrations, or PowerPoint presentations might be your focus. Do you want to collect prospects for a marketing list? Then plan to give people incentives to sign up. Are you planning to sell products directly? Be ready to offer discounts, coupons, and free giveaways. Knowing what your goals are will help you decide what you need at your booth. Read More>>