The population is getting older and more jaded every year. Baby Boomers are retiring and Gen X-ers are moving up in the world – making more money and spending more money. At the same time, most people are losing time – there isn’t enough time for running errands and doing household chores, much less time for relaxing. Here’s a tip list of what’s working in connecting with the customers of today:
Mobile Marketing
Mobile marketing refers to marketing through cell phones and BlackBerrys. The Mobile Marketing Association estimates that in 2008, “89 percent of brands will use text and multimedia messaging to reach their audiences.” Video phones are becoming more affordable and widespread, so expect to use more media marketing. You don’t need to spend a lot of money to use mobile marketing – you can send text messages that include advertising and coupons from a PC, without using a wireless service provider. Read More>>
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