86% of Americans used coupons in 2006, and saved over $2.6 billion. That is a lot of money. And we have are as shoppers enthusiastic participants in using coupons. We love to search for them, clip them, and redeem them. Many times customers will try a new company or service because of a coupon. Just the thought of saving money is too strong of a pull to resist. Coupons are so popular with consumers they make a powerful marketing tool. That is why you should make a serious effort to include coupons in your marketing mix. Read More>>
Saturday, October 11, 2008
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