Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen. Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money
1. Determine if your visitors are “in the mood” Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs. The best performing sites fall into one of these categories:
• Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here.
• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a Mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.
• Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.
• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples. Read More>>
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