Marketing for the Short Term and the Long Term

"If you want to have consistent sales throughout the year while growing your business, you need to do some short term and long term marketing. Short term marketing usually make sales increase, but the increase only lasts a little while. Long term marketing keeps your sales steady and gives you that constant customer presence that you need to keep your doors open. To market your brand and product consistently you must use short term and long term marketing strategies to keep consumers thinking about your brand all the time. If you’re not sure what constitutes short term and long term marketing, read on.

Short Term Marketing StrategiesMentions:

If you can get your product mentioned in a forum, newspaper article or on some kind of television news program, your Web site traffic and sales could soar for a week or so. These are the hardest type of marketing strategies to employ, because you don’t have much control over the occurrences. Having someone on board to write good press releases to get you news coverage is your best bet.

Discounts:

Direct mail campaigns that offer coupons or discounts for a limited time can generate immediate product interest. It’s important to use these types of discounts in moderation because long-term sales can be affected by customers waiting for the next sale or coupon to come along. You can still use direct mail; just make the message more long-term, meaning you’re using postcards and brochures to remind consumers about your product, or to introduce your new product. Read More>>