Direct mail can be great for your marketing plan because it is relatively cheap, compared with television advertising and billboards, but the down side is the low response rate. A 1 to 2% response rate means you need to send out a lot of mail.
Direct mail is helpful because it can help you track your sales, by either using differing coupon codes per region or Zip code, or by color coding your direct mail pieces. But there are ways you can improve your response rate without breaking the bank. Read More>>
0 comments:
Post a Comment