Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not hidden secrets by any means, but they are some of the most overlooked ways to market a small business today.
1. Know your target audience.As silly as it sounds, many small business owners kick off a marketing campaign without regard to whom they want to target. If you send out a coupon for NASCAR tickets to the first 1,000 people in the phone book, some will undoubtedly be thrilled and will do what's necessary to earn the tickets (akin to dropping 1,000 mailers from an airplane -- some will hit the target). Read More>>
1. Know your target audience.As silly as it sounds, many small business owners kick off a marketing campaign without regard to whom they want to target. If you send out a coupon for NASCAR tickets to the first 1,000 people in the phone book, some will undoubtedly be thrilled and will do what's necessary to earn the tickets (akin to dropping 1,000 mailers from an airplane -- some will hit the target). Read More>>
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