Postcard printing is popular among many businesses because of its high return on investment (ROI). You pay a little to get postcards printed and mailed, and you get more money back in sales than you spent to get the postcards out. Pretty easy, right? Yes and no. You can’t just slap a design on a postcard and send it out. You need to put some thought into it. Here are some ideas to think about before you do any postcard marketing.
More equals bore
The more information you put on your postcard, the less likely it is that it’s going to get read. Postcards are small for a reason – they’re only meant to contain limited amounts of information! When people are going through their mail, they won’t want to take 5 minutes out of their day to read about your product, especially if they’ve never heard of it. Use your postcard as a lead-generator and just include enough information to get people’s interest.
Track how well your postcards work
The great thing about postcards is that you can track the success of your offer or coupon. You’ll need to make your offer redeemable only by having the buyer bring the card to the store and submitting it at checkout. You can print postcards with special codes that correlate with a certain demographic area so you can tell where your customers live. Or you can color code your postcards by some other characteristic, like age or income level, so you know which types of customers are more likely to respond to future offers. You can also figure out your ROI easier by tracking the postcards. Read More>>
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