Now don’t get all upset, as we are going to talk about the other S-word and that would be S*P*A*M. The * is in between the letters because just the use of this S-word can cause your email to not be delivered.
The S-word is considered to have happened when you send an unsolicited email to someone. Unsolicited means they did not specifically request your information and this is where things get a little dicey.
People subscribe to free offers online, but they forget to read the small print and that small print will tell them they are agreeing to receive offers from third parties. Their email is then sold to dozens of people who in turn might sell it to dozens of other people. The result is the person who wanted to get a free coupon to a restaurant will now start receiving offers for a variety of products and services. Read More>>
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