Want to know how to increase your marketing effectiveness 10 fold...overnight. Let someone else do it for you. Joint ventures, where another business markets your service or introduces you their clients, can help send your marketing to another level.
Every business, no matter what the industry, can locate businesses that market to the same target market and find ways to create joint ventures and cooperative marketing campaigns. It's a pretty good bet that people who buy plumbing services also need heating and cooling repair, appliance repair, or maybe they need an electrician who can put in a ceiling fan in the bedroom.
People want to buy from businesses they know and trust so if you can partner with those businesses you can borrow that trust and gain new customers at a fraction of the marketing cost. Let’s say our electrical contractor goes out on a service call. As the technician is leaving he hands the client a little card with a prearranged discount from a plumber. Just our way of saying thanks. Now every time those plumbing coupons get cashed in the electrician gets a piece of the sale and the plumber gets a new client. Read More>>
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